HOW DO YOU PREPARE YOUR BUSINESS’S SOCIAL MEDIA POSTS?
It’s a digital world now and we just can’t live without social media! People are on social media to connect, learn, research, keep up, spy, and stay in touch. All businesses should have their own social media presence to stay in front of their current customers and get in front of potential customers. Businesses should be posting daily. Yes, we said daily, even the weekends! It is a major undertaking but it is essential to maintain your presence in people’s newsfeeds.
Facebook • Instagram • Twitter • LinkedIn
These are just a few of the major platforms you should be on and to ease the production of all of those posts you need to consider using social media scheduler.
WHAT ARE THE BENEFITS OF SOCIAL MEDIA SCHEDULE APPS AND SOFTWARE?
If you are on multiple platforms, why go to each platform to post or schedule a post? That take a lot of time, a lot of VALUABLE time! A social media scheduler is a way to get content out on your different pages in one location. You can plan ahead especially if you have a vacation coming up, you are closed on the weekends or outside of your normal business hours. You can be specific to each platform as to what content will be posted, what hashtags or tagging you want to do and what time you want to have the post publish. Such a time saver! With certain scheduler apps/software you can even get insights and analytical reports as well.
SOCIAL MEDIA SCHEDULER SUGGESTIONS
You can google for some of the best choices for these schedulers, but why don’t we make it easy for you to learn more about what they are and how they can help you by listing them here for you?! Here are five of the many that are available.
–Sendible – here you can schedule posts individually or in bulk. You can create content with the use of captions, hashtags and emojis and it is great for lead generation. Schedule offline then upload and everything is store in an interactive calendar.
–SocialPilot – one of the more straightforward tools to use and it can be used for the major platforms and includes posting to TikTok, Google My Business, Tumblr and VK. Create customized posts for individual social platforms, manage ad campaigns and boost posts.
–MeetEdgar – this scheduler is different than most in its category. It helps with scheduling content featuring evergreen information AND it will save these posts in a library for reuse later. Will only support Facebook, Twitter, Instagram, and LinkedIn.
–SmarterQueue – available for posting on the major five platforms: Facebook, Twitter, LinkedIn, Instagram and Pinterest. The scheduler can manage different types of content: blog posts, questions, self-promotion and even quotes. Each category has its own queue to all the right mix of content to your audience.
–Hootsuite – this is an all-in-one social media monitoring, scheduling and analytics.This schedular has been around for quite a while and is widely used to support the major platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.-Buffer – similar to SocialPilot in the capabilities of scheduling and publishing.It is easy to navigate and let’s you tailor your posts based on the platform
–SocialBee – primarily focus on scheduling category-based evergreen posting and recycling these posts so you can save time scheduling the same posts again and again.Create a balanced mix of content with category-based scheduling.
–SproutSocial – similar to Hootsuite and used more as a corporate tool where you can do extensive social media analytics and customized reporting. This tool supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Helps build chatbots within Facebook Messenger. Each of the above schedulers has different subscription plans available based on your needs. Do your research and find the one that fits your needs. At AM Design & Services, we understand that some businesses want to be hands-on with their social media, however, there are others that just don’t have the time, the knowledge, or even desire to handle the task. We offer full-service management as well as custom-designed packages to fit your specific needs. If ever you feel you just can’t keep up with this massive task of social media management, please don’t hesitate, click here and reach out to us for help. That’s what we are here for.