You have your business plan. You have your financial plan. Now it’s time to step into the creative arena but where do you begin? Your business must be recognized by your customers whether they are other businesses or individual consumers. You must be able to brand your business, promote your business, and be able to give your potential customers the information they need to determine if you are the right fit for them.
WHY DO YOU NEED A BUSINESS LOGO?
A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic associations connected to people’s memory. Having a logo designed for your business will be the beginning stages of actually creating the brand, the look of your company. You will need to be very strategic. You need to make sure that your business is best represented through the logo you have created. How will you stand out against your fierce competition?
BUSINESS COLLATERAL & MARKETING MATERIALS, WHAT ARE THEY AND ARE THEY NECESSARY TO HAVE?
- Business Cards
- Rack Cards
- Corporate Event Invitations, Menus, Programs, Flyers
Whether you are marketing business to business, business to customer or both, these materials are like a window looking into your business. In many situations, your marketing materials will provide the first look into your business and you need that to be a good look. You can say anything you want about your company’s high-quality products and services but if your marketing materials don’t reflect the same defined quality you’re going to be dead in the water. To capitalize on this, you need to take a good look at the products or services you offer. Analyze your price points and define your target market then take that information and integrate it into your marketing materials. Not only will this help you achieve that “first inside look” it will also ensure that your values and message are unified.
The quality and quantity of marketing materials used reveal a lot about a company and its brand. Good marketing materials give the viewer a glimpse of things like value proposition, vision, and culture within an organization. These factors heavily affect your brand image. So putting a little more planning into the design aspects of your marketing materials can help you boost your brand and company image. Many companies fail to see the strategic value in marketing materials. They see them as an outdated waste of money. Don’t be one of those companies. Good marketing materials can create a lasting impression on the consumer and enhance your brand potential.
Marketing materials matter for companies of all sizes. Choosing not to put time and effort into creating them is equivalent to voluntarily helping your business fail. Do not run the risk of need good material and not having it. Your business depends on your ability to communicate value and marketing materials are a very important tool used to do so.